Wednesday, October 28, 2009

Baby Einstein Lawsuit: Not so Smart


There are parents out there who bought Baby Einstein videos, thinking it would turn their kids into mini-geniuses?

Apparently so.

The New York Times reported Thursday that Disney is offering a refund to buyers of its “Baby Einstein” videos, which did not, as promised, turn babies into Einstein Juniors.

Here's what went down. Public health lawyers hired by Campaign for a Commercial-Free Childhood threatened Disney with a class-action lawsuit, citing a study which found a link between early television exposure and attention span. Hence, the refund offer.

Hmm. Marley and I happen to be a big fan of the Baby Einstein videos. Do I think they are going to turn her into a rocket-scientist? Hell no. But do I think they have value? Yes!

I do not, like some people, think that the videos are simply a "mind-numbing way to occupy infants."

Marley has actually learned some baby sign language from the "Baby's First Signs" videos. (The signs for "fish," and "boat," for example.) And I know that the "Neighborhood Animals" video has helped her learn the names of assorted creatures and critters.

Do I plop her down in front of the TV with Baby Einstein on "repeat play" all day while I shop online? No. But she does watch the movies from time to time, along with Sesame Street. (Go Big Bird!)

As far as I'm concerned, if you think your child is going to get "smarter" by watching TV, you're completely retarded. It's a matter of responsible parenting. But it doesn't mean that the Baby Einstein videos are a threat to society. Now stop wasting my time!
Sorry. This one got me all fired up.


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